. While equity financing can bring about growth, the negotiation on terms is utterly essential to parties. This report analyzes the major terms in equity financing, negotiatory procedure, and the measures to ensure fair and successful outcomes for the parties.. While equity financing can bring about growth, the negotiation on terms is utterly essential to parties. This report analyzes the major terms in equity financing, negotiatory procedure, and the measures to ensure fair and successful outcomes for the parties.. While equity financing can bring about growth, the negotiation on terms is utterly essential to parties. This report analyzes the major terms in equity financing, negotiatory procedure, and the measures to ensure fair and successful outcomes for the parties.